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Digital Marketing Manager

Company: TwinThread
Location: Charlottesville
Posted on: February 13, 2020

Job Description:

We are a team of industrial software technology veterans solving really hard data science and machine learning challenges. Our clients are Fortune 500 companies you have definitely heard of.--We're VC backed, growing like crazy, and searching for a Digital Marketing Manager to help us grow even more.If you live and breathe digital marketing and love a start-up environment, we want to talk to you. We are looking for someone to develop, implement, track and optimize our digital marketing campaigns across all digital channels. We are looking for a proven digital marketing growth expert who will help us seize the tremendous opportunity in front of us.The ideal candidate will take the lead in developing and delivering successful, long-term digital marketing strategies and programs that drive pipeline and customer acquisition growth. You are creative, data-driven and an exceptional writer who has experience aligning sales and marketing initiatives to build touchless, scalable programs that drive pipeline.--Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.--Daily responsibilities include:Plan and execute all digital marketing, including web-site and social media campaignsMaintain corporate website content. Interface with design team on UXDesign, build and maintain our social media presenceOptimize website and social media channels for SEO as well as usabilityMeasure and assess digital marketing campaign performanceIdentify trends and insights, and optimize spend and performance based on the insightsPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpointsDevelop content in support of digital channels--Required Experience:Bachelor's Degree in Marketing or related field5+ years' experience in B2B digital marketingPrevious experience developing and executing social media content campaignsDemonstrable experience with web site content and SEOSolid knowledge of website analytics tools (Google Analytics, NetInsight, WebTrends)Advanced knowledge of HTML and CSSProficient in writing sales-driven marketing content that drives lead generationStrong analytical skills--Ideal Experience:Experience marketing industrial automation or machine learning solutionsExperience marketing in a SAAS environment

Keywords: TwinThread, Charlottesville , Digital Marketing Manager, Advertising , Charlottesville, Virginia

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