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Social Media Specialist, University Communications

Company: University of Virginia
Location: Charlottesville
Posted on: January 15, 2022

Job Description:

Job location: 2420 OLD IVY RD OFFICE BUILDING Employment Type: Full-time Posted data: 2022-01-04 Req: R0031148 The University of Virginia seeks a Social Media Specialist to help our team create and manage compelling and engaging social media content and campaigns in support of the University's key priorities. Reporting to the Social Media Director, the Social Media Specialist will provide support for the implementation of the units social media strategies and communications plans. This position will help produce content and oversee day-to-day programming on the Universitys primary social media accounts, including on , , , and others.Typical duties include, but are not limited to:

  • Collaborating with Content & News, Creative and Marketing teams to create high-quality content for our social channels.
  • Contributing to, and following an editorial calendar for, key social media initiatives to provide fresh and engaging content.
  • Maintaining a distinct voice and tone for the Universitys primary social media accounts.
  • Assisting with campaigns to reach diverse audiences including but not limited to prospective and current students, alumni, donors, faculty, staff, affiliated and unaffiliated friends, advocates, sponsors, and partners.
  • Planning the development and implementation of select social media campaigns that align with marketing programs, product launches, brand efforts and other initiatives including deployment of paid and organic approaches and content calendars.
  • Providing assistance in managing online reputation by monitoring news and trends in social media for potential reputational threats and providing support in addressing issues.
  • Utilizing social media tools and applications to monitor trends and use insights gained for content strategy.Other duties include:
    • Tracking and analyzing campaign and post metrics to ensure goals are met, and that social media activity is clearly linked to desired outcomes.
    • Utilizing analytics tools to develop reports as needed for use in meetings, proposals, etc.
    • Occasionally sharing of best practices to colleagues, stakeholders, and other social media professionals in our department and throughout the University.Required Education and Experience:
      • Bachelor's Degree in Marketing, Advertising, Public Relations, Communications, English, or related field with at least three years of related professional experience.
      • Proven, professional track record in the development of social media marketing strategies and programs.
      • Demonstrated understanding of social media channels including Facebook, Twitter, Instagram, YouTube, LinkedIn, and TikTok.
      • Experience with copywriting and editing to ensure accurate and engaging copy with consistent tone, look, and voice.
      • Demonstrated versatility in writing styles, including social media posts, short pieces for the web, and marketing copy.
      • Basic familiarity with social media management platforms and analytics reporting, e.g., Facebook Insights and Sprout Social.Skills and Competencies:Excellent writing, editing, presentation, and communication skills. Must be able to self-proofread for quick turnaround of clean, accurate content.
        • Creativity and big-picture thinking with confidence to pitch new ideas.
        • An early adopter of new media, social trends, and technology.
        • An eye for design, and some experience with design software, e.g., Adobe Creative Suite, Figma, Canva, etc.
        • Ability to balance multiple priorities and meet deadlines
        • Ability to work both independently and as part of a collaborative communications team.
        • Desire to grow and be challenged within a team.Application Materials:
          • Cover letter and resume
          • Three references
          • Links to digital portfolio or other attachments/documents that provide examples of content, stories, projects, etc., that represent work that reflects your direct management or involvement.About University Communications:It is our privilege to tell the remarkable and evolving story of the University of Virginia. We are writers, artists, strategists, communicators and administrators, proudly celebrating, promoting and publicizing UVAs iconic reputation, accomplishments and history. to find an overview of our latest work, an introduction to our team and further communications resources.Anticipated Hiring Range: $52,000 to $62,000, commensurate with experienceThis position will remain open until filled. This is an Exempt level, benefited position. This position will not sponsor applicants for work visas. The University will perform background checks on all new hires prior to employment. For questions about the position or the application process, please contact Daniel Strong, Senior Recruiter at to Apply:Applications that do not contain all of the required documents will not receive full consideration, please note that multiple documents can be uploaded in the box.Process for External Applicants: Please apply through , and search for R0030246'. Complete an application online and attach a cover letter, CV/resume, and contact information for three references (name, email address, telephone number, and address).Process for Internal UVA Applicants: Please apply through your Workday Home page, search Find Jobs, and search for R0030246. Complete an application online and attach a cover letter, CV/resume, and contact information for three references (name, email address, telephone number, and address). MINIMUM REQUIREMENTSEducation: Bachelor's degree.Experience: At least three years of experience.Licensure: None.PHYSICAL DEMANDSThis is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.COVID Vaccination Requirement Please prior to applying for current information regarding vaccination requirements for employment at UVA.The University of Virginia, including the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physicians Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.

Keywords: University of Virginia, Charlottesville , Social Media Specialist, University Communications, Advertising , Charlottesville, Virginia

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