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Marketing Specialist

Company: Virginia Panel Corporation
Location: Waynesboro
Posted on: July 9, 2024

Job Description:

SUMMARY: Responsible for Marketing Communication activities-Website Management, Technical Documentation, Trade Shows and Advertising. DUTIES AND RESPONSIBILITIES:

  • Marketing Communications
    • Identify and monitor market conditions or changes in the industry that may affect sales
    • Oversee marketing communications including advertising, white papers, trade shows, and seminars and events
      • Marketing Operations
        • Conduct product marketing initiatives including:
          • Sales support i.e. product launch, sales training, sales tools, competitive analysis
          • Direct marketing campaigns i.e. lead & prospect generation and qualification
          • Drive standardization of marketing templates and resource materials
          • Provide direct support to sales team and regional representatives
          • Manage marketing and activities
          • Develop and manage the marketing budget
            • Internet Marketing
              • Oversee website design and content
              • Lead social media strategy to drive interested customers to our website and to convert them into leads
                • Performs other related duties as assigned by management. SUPERVISORY RESPONSIBILITIES:
                  • This position supervises one employee. QUALIFICATIONS:
                    • Bachelor's degree from four-year college or university in Marketing or Business preferred. 3-5 years' experience in technical sales and familiarity with diverse sales channels (i.e.: distributors, representatives, value added remarketers and internet sales) preferred. Technical background within the test and measurement or connector industry a plus.
                    • Highly computer literate, including knowledge of word processing programs, spreadsheets, internet, e-mail, and customer/sales database tracking programs
                    • Excellent interpersonal skills and ability to interact with executive level customers and partners. Ability to work collaboratively with other departments to create a results-driven, team-oriented environment. Ability to develop and execute tactical marketing plans. PIa581a079d131-31181-34502664

Keywords: Virginia Panel Corporation, Charlottesville , Marketing Specialist, Advertising , Waynesboro, Virginia

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