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Marketing and Outreach Coordinator

Company: University of Virginia
Location: Charlottesville
Posted on: May 17, 2019

Job Description:

Job location: Charlottesville, VA Employment Type: Full-time Posted data: 2019-04-26 Req: R0005115 The University of Virginia's Parking and Transportation Department has an exciting opportunity for a Marketing and Outreach Coordinator, who under the Mobility Manager, will develop and implement communication strategies to support UVA Parking and Transportation's objectives. The incumbent will oversee marketing campaigns, print communications, and event planning. The Marketing and Outreach Coordinator will assist with the updating of the department website, social media accounts, and graphic design. This position will also involve managing a group of part-time student employees, who will assist in advocating for sustainable transportation options. Responsibilities: Develop a deep understanding of the department's transportation and parking services and create innovative marketing campaigns to further department goals. In conjunction with Human Resources, plan recruitment strategies and recruit qualified candidates for employment. Create and design online and print advertisements for employment opportunities. Support the University Transit Service (UTS) Public Relations committee and the Marketing and Outreach Supervisor. Establish and maintain connections with students, staff, faculty and community partners. Actively seek new partnerships for recruitment and outreach opportunities. Plan, support, and attend events for students, staff, and community members. Use data/analytics to measure effectiveness of marketing and recruitment strategies and recommend associated adjustments in strategy. Compose written material for diverse audiences, to be distributed across a wide variety of channels. Assist Parking and Transportation directors and the Medical Center on communication plans for detours, construction, parking changes, and transit route changes. Create and update maps and signs, using design software. Primary contact for the Parking and Transportation website. Update content as necessary. Work with the UVA IT department for technical, structural, or major design changes. Maintain Social Media Accounts, including Instagram, Twitter, Facebook, and LinkedIn. Respond to customer inquiries, represent the department during presentations, events, and resource fairs. Create and distribute announcements through email and the TransLoc Rider app. Assist with critical incident communications, such as a snow event. Promote alternative transportation including carpooling, vanpooling, cycling, walking, bike share, and public and mass transit. Support the Mobility Manager in accomplishing their goals in transportation demand management. Work to reduce the number of single occupancy vehicles through outreach and marketing strategies. Serve as one of the department's sustainability advocates. Work with the Office for Sustainability to plan events for Earth Week, UVA Sustainability days, and other relevant events. Work with University of Virginia students interested in researching sustainable transportation. Field questions and connect students with the appropriate Parking and Transportation manager. May be required to perform other duties as assigned. Position Compensation : $37,000.00 Annual Required Qualifications, Skills and Abilities: Education: Bachelor's Degree and some experience in marketing, public relations, communications, public speaking, graphic design, event planning, or related field. Experience: A minimum of one year of full or part-time experience in marketing or communications; student experience may be considered. Experience working in a transit agency or transportation related office is preferred. Licensure: Valid driver's license with a non-negative point balance per DMV; ability to obtain a Class B Commercial Driver's License (CDL) within the first 90-120 days of employment is required. Excellent communication skills. Ability to write, read, and communicate in the English language. Ability to effectively communicate with and engage diverse groups (faculty, staff, students, community organizations, etc.) Grasp of basic design principles. Strong organizational skills and the ability to manage several projects at once. Skilled problem solving, using a combination of qualitative and quantitative methods. Ability to effectively use and navigate websites and Social Media. Position requires flexible hours and scheduling to support meetings and events in the evening and occasionally on weekends. Photography and/or videography skills are preferred. Event management skills are preferred. Required and Preferred Computer Applications: Microsoft Office Suite applications (Word, Excel, Publisher, Outlook, and PowerPoint) Social Media platforms (including but not limited to: Twitter, Instagram, Facebook) Google maps and earth. Some experience using computers for design. Website content management systems (such as WordPress or Drupal) is preferred. Working knowledge of Adobe creative suite or comparable graphics software is preferred. Experience using Geographic information systems or other data visualization software is preferred. The candidate selected for this position will need to complete the following background checks: Criminal, sexual offender, DMV and degree validation. Physical Demands: This job can be considered multi-dimensional, involving extensive use of desktop computers and also sustained periods of work in the field as required during events and resource fairs, etc. The job requires traveling some distance to attend meetings and programs. The level of exertion required can at times range to the near-strenuous level (lifting and carrying displays and materials, moving bicycles, etc.) To apply, visit https://uva.wd1.myworkdayjobs.com/UVAJobs and search for 'Marketing and Outreach Coordinator'. Fully complete the online application, also attaching the following r equired documents: Cover letter Resume Three professional references (name, email address and telephone number). Incomplete applications or missing required documents will not be given full consideration. The position will remain open until filled. Questions regarding the application process should be directed to Eirine Vlavianos, Academic Recruiter at eirinevirginia.edu . The University of Virginia, including the UVA Health System and the University Physician's Group are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.

Keywords: University of Virginia, Charlottesville , Marketing and Outreach Coordinator, Advertising , Charlottesville, Virginia

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