CharlottesvilleRecruiter Since 2001
the smart solution for Charlottesville jobs

Associate Marketing Director - Infant Formula

Company: Perrigo Company plc
Location: Charlottesville
Posted on: February 13, 2020

Job Description:

Description Perrigo Company is dedicated to making lives better by bringing high quality and affordable self-care products that consumers trust everywhere they are sold. Help us do it. We are currently looking for an Associate Marketing Director for our infant formula division located in Charlottesville VA. Responsible for sustaining and growing Perrigo's share in the selfcare market, inclusive of the Store Brand and, if applicable, Brand portfolio, within the consumer-centric category with the development and execution of holistic category strategies, marketing initiatives, and product pipeline for Store Brands, Brands and consumer driven innovation, all validated with consumer research. Responsible for developing & delivering brand(s) strategy within the consumer-centric category assigned including brand architect, lifecycle- management (i.e. NPD), A & P for national campaign and trade, media planning, creative, consumer research, & pricing. Identifying channel strategy (B & M, B & C, e-retail, reimbursed markets) for all Infant Formula brands as well as P & L ownership of each brand, inclusive of Contract and International business. Manages the marketing team that support the execution of the each brand's strategyKnowledge, Experience and Education: Must possess thorough knowledge of Consumer Packaged Goods industry Requires demonstrated ability to develop and execute a business plan, possess marketing creativity, well developed verbal and written communication skills and excellent project and time management skills. Demonstrated leadership and sound decision-making ability with track record of driving results autonomously. Requires the ability to drive internal teams and develop a sense of urgency and have demonstrated knowledge of all aspects of the marketing mix. Computer literacy and advanced skills in the use of MS Excel, Power Point, and Word are required. Requires self-motivation, marketing creativity, detail orientation, and commitment to deadlines. A Bachelor degree in Business, Marketing or a related field is required, with a Master in Business Administration preferred, combined with ten plus years' experience of relevant marketing experience. Up to 30% travel may be required. Major Duties / Responsibilities: Provides organizational thought and leadership to monitor and manage trends in related consumer-centric market segments, and helps develop related category strategies including NPD, innovation & white space opportunities, messaging, value propositions and access to where the consumers purchase in conjunction with our selfcare vision. Develops category review strategy and attends customer sales calls for line reviews and new products presentations at major accounts. Develop holistic category Plans,Pipeline, Forecasts, and Pricing. Manage Store Brand team(s), Brand team(s) and Pipeline team responsible for the day-to-day management of the respective categories/brands for domestic, contract and international business. Advertising/Promotion - Strategy development of all messaging, creative (and production when applicable) required for Store Brand portfolio and Brands to fulfill annual media plans, alongside setting KPIs, as well as national shopper marketing plan. When applicable, brand(s) strategy including brand architect, lifecycle-management (i.e. NPD), A & P for national campaign and trade, media planning, creative, consumer research, & pricing (list & MSRP). We're proud to be an equal opportunity employer- and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better. Due to the highly regulated pharmaceutical industry and legal requirements, you may be subject to post employment background checks.

Keywords: Perrigo Company plc, Charlottesville , Associate Marketing Director - Infant Formula, Executive , Charlottesville, Virginia

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Executive Jobs

Director, Americas Sales Manager
Description: ul br li Summary: Reporting to the Global Sales Leader of Agribusiness Intelligence Agri this position will have full responsibility for sales strategy and sales execution for Agri the Americas (more...)
Company: IHS Markit
Location: Washington
Posted on: 03/1/2020

VP Demand Generation
Description: VP Demand Generation br If you are a VP Demand Generation with experience, please read on We are a fast-growing innovative real estate tech company located in Potomac, Maryland currently looking for (more...)
Company: CyberCoders
Location: Potomac
Posted on: 03/1/2020

Account Manager
Description: Our purpose is to serve the nation with the single most trusted and capable health information network, built to increase patient safety, lower costs and ensure quality care.What You're Like You're energized, (more...)
Company: Surescripts
Location: Arlington
Posted on: 03/1/2020

Program Manager, Children and Nature
Description: br br br br Program Manager, Children and Nature br br br Job DetailsLevel ManagementJob Location NLC - Washington, DCPosition Type Full TimeEducation Level 4 Year DegreeSalary Range 73,473.00 (more...)
Company: National League of Cities
Location: Washington
Posted on: 03/1/2020

Regional Account Manager - CA
Description: Your role: br br The Regional Account Manager is a field based commercial role selling BioReliance Biosafety Testing Services to customers across the San Francisco Bay Area. BioReliance is the world's (more...)
Company: Merck
Location: Rockville
Posted on: 03/1/2020

Program Manager, CENTRA
Description: Are you interested in making a world of difference in cancer care br br Cancer strikes more than 10 million people worldwide each year. As the leading medical society representing doctors who care (more...)
Company: American Society of Clinical Oncology
Location: Alexandria
Posted on: 03/1/2020

Program Manager (Security Clearance required)
Description: ECS is seeking a Program Manager to work in our Falls Church, VA office. -- Job Description: ECS is seeking a Program Manager to support the Navy Bureau of Medicine and Surgery BUMED Information Technology (more...)
Company: ECS Federal
Location: Falls Church
Posted on: 03/1/2020

Food Demonstration - Full Time Manager
Description: Summary br br CDS Full Time Event Manager - Product Demonstration br br br br Club Demonstration Services CDS is in need of an Event Manager responsible for the recruitment, hiring and supervision (more...)
Company: Club Demonstration Services
Location: Alexandria
Posted on: 03/1/2020

Intelligence Research Agency Program Manager (Security Clearance required)
Description: ECS is seeking an Intelligence Research Agency Program Manager to work in our College Park, MD office.-- Please Note: This position is contingent upon contract award.-- Job Description: The Intelligence (more...)
Company: ECS Federal
Location: College Park
Posted on: 03/1/2020

Business Development Director - Health
Description: Job Description: br br Since 1975, MAXIMUS has operated under its founding mission of Helping Government Serve the People, enabling citizens around the globe to successfully engage with their governments (more...)
Company: MAXIMUS
Location: Falls Church
Posted on: 03/1/2020

Log In or Create An Account

Get the latest Virginia jobs by following @recnetVA on Twitter!

Charlottesville RSS job feeds