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Brand Manager - Infant Formula and Business Development

Company: Perrigo Company
Location: Charlottesville
Posted on: May 13, 2022

Job Description:

Perrigo Company is dedicated to making lives better by bringing high quality and affordable self-care products that consumers trust everywhere they are sold. Help us do it.We are currently looking for Brand Manager for Infant Formula and Business Development to join our Perrigo Nutrition marketing team located in Charlottesville, VA.Job Purpose:Leads commercial efforts for Perrigo Nutrition's Branded Infant Formula portfolio and oversees Business Development activities for the Business Unit.Responsible for identifying and pursuing growth opportunities associated with branded infant formula market inclusive of both contract relationships and Perrigo-lead niche brands. The U.S. Non-WIC Infant formula market is a $2B market. This individual will be providing leadership over our existing branded portfolio, identifying marketplace white space, cultivating the product portfolio, and executing the commercialization and marketing programs.Additionally, this individual will oversee the Business Development efforts required to realize growth opportunities in the branded infant formula space as well as oversee our Business Unit expansion strategies beyond infant nutrition.Major Duties:

  • Responsible for delivering the Branded IF Sales & OI Plans.
  • Collaborates with cross-functional partners to identify branded opportunities in the Infant Formula market, sets the strategic growth vision, and develops and facilitates the execution of commercial strategies.
  • Leads the Nutrition Business Development efforts. Collaborates closely with Insights, R&D, and Sales teams, along with other functional business partners, for the expansion of Business Unit beyond infant nutrition.
  • Provides supervision for assigned staff including training, performance management, mentoring and development.Knowledge, Experience and Education:
    • These skills are typically acquired through an MBA in Business, Marketing or a related field combined with a minimum of 8 years' relevant marketing experience.
    • Must possess knowledge of Infant Formula category and brand marketing experience.
    • Proven experience leading business strategy efforts: Understanding macro market trends, competitive activity (omnichannel), and consumer and customer needs to identify growth opportunities. Combined with the ability to articulate strategy to Business Unit leadership, Sales organization, and valued customers.
    • Requires demonstrated ability to develop and execute brand marketing plans inclusive of product development, pricing strategies, marketing tactics, channel strategies, creative execution, and more.
    • Working knowledge of Business Development competencies including M&A, Licensing, and other partnership opportunities.
    • Requires sound decision-making with ability to lead team to successful results. Collaborates well with colleagues, customers, and partners.
    • Computer literacy and advanced skills in the use of MS Excel, Power Point and Word are required.
    • Up to 20% travel may be required.

Keywords: Perrigo Company, Charlottesville , Brand Manager - Infant Formula and Business Development, Executive , Charlottesville, Virginia

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