Marketing & Intake Director - Charlottesville

Company: Visiting Angels Central Virginia
Location: Charlottesville
Posted on: September 12, 2023

Job Description:

The Senior Care Market is the fastest-growing industry in the US, and Visiting Angels is a leader in the space. We need a fast-paced, marketer who can also manage the lead-to-sales cycle for prospects to client. Drive business growth by spending a majority of the workday in the field developing referral relationships that result in eligible referrals (majority of time is spent in the field). Educate referral sources and the community about the referral process, company differentiators and the ease of making referrals. Understand the philosophy of the private duty homecare model. Remain current on local industry trends to represent and differentiate Visiting Angels and its services in the local market. Effectively articulate the benefits of private duty homecare services to both professional referral sources and consumers. Develop new and ongoing referral relationships with targeted accounts identified in the Marketing Action Plan to increase referrals and achieve business growth goals. Accurately generate required reports and documentation of sales activity including the Weekly Schedule, Pre-Call Plan, Marketing Action Plan and Sales Call Activity Log within designated timelines. Assist with planning and execution of all digital marketing initiatives, including: PPC, SEO, Email, Social Media, display marketing campaigns to increase traffic, generate quality leads and referrals. Utilize company resources to ensure an appropriate return on investment. Become expert on major competitors and differentiators among them. Develop the marketing action plan by assessing community needs, outlining marketing strategy/objectives, qualifying key accounts and identifying specific marketing action items with measurable goals. Effectively communicate with the Agency team and referral sources. Prepare managerial reports within specified timelines. Maintain regular and predictable attendance. Perform other functions as deemed appropriate by the management team. Maintain absolute confidentiality of all information pertaining to employees, clients and clients family members. Meet with client and family to accurately complete all admission paperwork and assure the client and family understand the homecare plan and their responsibilities. Follow up on lead calls and conduct telephone and face-to-face interviews with prospective clients. Schedule and facilitate initial and ongoing client and caregiver meetings. Review services and cost of care with client and, complete client service agreement and initial paperwork. Schedule, conduct, and document home visits, collecting client feedback on caregiver performance of duties. Address problems, as required. Develop the Plan of Care in accordance with client needs and wishes; update as warranted. Conduct supervisory visits in the home and ensure that services are provided in accordance with the Plan of Care. Effectively resolve complaints and incidents. Evaluate client and employee satisfaction. Recognize and reward good job performance and promote caregiver recognition. Assess caregiver performance; participate in caregiver performance reviews. Administer disciplinary action to caregiver employees per Agency policy. Maintain positive relationships with clients and referral sources. Independently respond to and resolve client complaints and concerns. Maintain and order office supplies, as needed. Perform on-call evening and weekend duties, as directed. Keep on-call materials current with client information, instructions and directions, current roster of care and list of active direct care staff. Prepare and maintain the on-call log and client and employee records. Manage calls in accordance with company policies. Maintain predictable and regular attendance. Perform other functions as deemed appropriate by the management team.

Keywords: Visiting Angels Central Virginia, Charlottesville , Marketing & Intake Director - Charlottesville, Executive , Charlottesville, Virginia