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Marketing Project Manager

Company: Laureate Education
Location: Bethesda
Posted on: October 19, 2019

Job Description:

Marketing Project Manager
GENERAL SUMMARY: -Work with marketing team, product managers and key business stakeholders to drive execution of reserve to census and MQL strategies for the University. -Develop, implement and manage marketing projects that increase reserved engagements, generate new students, and help drive business growth through MQLs while maintaining brand integrity. -Serve as liaison with outside digital agencies and internal liaison across all divisions of our marketing teams (CRM, Paid Media, Web, Creative Services, etc) -Drive development and implementation of defined reserve to census and MQL strategy -Develop analysis that clearly defines ROI of reserve to census strategy. Measure ROI on an ongoing basis. -Influence the company's reserve to census and MQL marketing strategy to evolve toward greater focus on product/market distinction and exceptional customer experiences.

  • Oversees all project management aspects of digital engagement initiatives to ensure on-time completion with high quality delivery.
  • Oversees vendors in the execution of project activities
  • Responsible for the development of appropriate project management related documentation (scope, schedule, cost, quality, issues and risks, etc.)
  • Identify internal staffing needs required to complete the project successfully and efficiently
  • Provide guidance to all team members for every aspect of the project so that the team members can understand their tasks fully and act on them efficiently

    ESSENTIAL DUTIES AND RESPONSIBILITIES:
  • Manage relationship with outside agencies that support our marketing initiatives.
  • Experience working in an agile environment is a plus (fast-moving and flexible milestones and deliverables)
  • Coordinate and manage projects/resources between outside agencies and internal marketing teams to ensure deadlines are met
  • Strategize with marketing teams to drive innovation and overall reserve to census and MQL dstrategy
  • Strong organizational, prioritization and time management skills.
  • Superior communication and interpersonal skills with the ability to facilitate meetings and working sessions to meet agenda goals, and to establish long-term professional working relationships with audiences from analysts to senior management.
  • Facilitate daily stand-up and bi-weekly planning meetings.
  • Support and manage any ad hoc project requests as required.
  • Enforce and evangelize PM best practices


    Additional Responsibilities:
  • Collaborate effectively and efficiently on project development and rollout.
  • Ensure all projects meet our standard of quality and are well positioned to maximize impact and results.
  • Provide feedback and direction for future projects
  • Provide timely and accurate communication to Management and to ensure awareness of and participation in all relevant events.
  • Ensure successful execution of projects
  • Execute all activities in a timely and accurate manner including status reports, expense reports, budget development, forecast updates and marketing plans.
  • Measure, report and analyze all marketing activity:
  • Quantify expected results and track performance; measure projects relative to driving leads, pipeline & revenue.Requirements:
  • Ability to manage and coordinate multiple projects/agencies at onceExceptional presentation skills and comfortable speaking during internal meetings
  • Exceptional time management and interpersonal skills
  • Excellent oral/written communication
  • Experience with various project management tools (MS Office, MS Project, Smartsheets)
  • Possess strong understanding of marketing projects and scoping.
  • Experience managing strategic projects, ability to understand big picture. Ability to get strategy implemented.
  • Exceptional problem solving and analytic skills. Strong presentation and meeting facilitation skills. Excellent oral and written communications skills. Strong business acumen and relationship building skills. A good listener and influencer. Ability to interface with people at all levels within the organization. High level of enthusiasm and dynamism, functions well in a team-driven and highly creative environment.
  • Project Development or Project Management experience within a digital agency or internal digital communication department is recommended


    EDUCATION and/or EXPERIENCE:
  • Minimum 2-5 years marketing and/or project management experience.
  • Must have proven experience in managing large enterprise projects across multiple teams
  • Have an understanding of reserve to census and MQL strategies & activities that include but are not limited to email, website, paid media, relationship building, UX and Design, and CRO.
  • Must be professional and mature with exceptional oral and written communication and organizational skills.
  • Must have excellent prioritization and problem-solving skills.
  • Experience developing and managing a budget required.
  • Proven ability to excel in a fast-paced environment. Must be team orientation with a positive attitude.
  • PMP or equivalent project mgmt. credential
  • Agile / Scrum experience
  • Experience with project management tools

Keywords: Laureate Education, Charlottesville , Marketing Project Manager, Executive , Bethesda, Virginia

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