Careers in Customer and Digital Media Analytics
Company: Dentsu Aegis Network
Location: Charlottesville
Posted on: June 6, 2021
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Job Description:
Job Description These opportunities are ideal for recent graduates, career
changers, or anyone looking to start their career in analytics,
digital media, or marketing. Positions start in July through
September according to business need. Employees from diverse or
underrepresented backgrounds are encouraged to apply. The Merkle Analytics team is a multifaceted on- and offline team
that works closely with other analysts and client relationship
managers to devise analytics strategy for our clients, integrate
and augment the data, perform advanced analysis, activate
campaigns, and measure results. Types of opportunities within
Analytics include: Customer Analytics: You will use in-depth knowledge in
quantitative database marketing, predictive analytics and
segmentation, and an understanding of business processes to develop
technical and analytical solutions for clients. You will complete
customer profiling, segmentation analysis, survey design and
analysis. You will regularly work in R or SAS and use data querying
languages like SQL and Hive. Digital Media Analytics: You will manage the daily core insights
of our digital marketing programs by providing campaign analytics
that promote further insights and optimization such as data
management, budgeting, bidding, pattern/trend exploration and
explanation, ad copy/creative testing and analysis, landing page
analysis, and forecasting. You will interface with clients and
internal teams to communicate objectives and partner with them to
deliver holistic strategies. You may utilize analytical modeling in
R or Python and perform data visualization in Tableau, PowerBI, or
DataStudio. Other responsibilities include:
Keywords: Dentsu Aegis Network, Charlottesville , Careers in Customer and Digital Media Analytics, Other , Charlottesville, Virginia
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