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Careers in Customer and Digital Media Analytics

Company: Dentsu Aegis Network
Location: Charlottesville
Posted on: June 6, 2021

Job Description:

Job Description

These opportunities are ideal for recent graduates, career changers, or anyone looking to start their career in analytics, digital media, or marketing. Positions start in July through September according to business need. Employees from diverse or underrepresented backgrounds are encouraged to apply.

The Merkle Analytics team is a multifaceted on- and offline team that works closely with other analysts and client relationship managers to devise analytics strategy for our clients, integrate and augment the data, perform advanced analysis, activate campaigns, and measure results. Types of opportunities within Analytics include:

Customer Analytics: You will use in-depth knowledge in quantitative database marketing, predictive analytics and segmentation, and an understanding of business processes to develop technical and analytical solutions for clients. You will complete customer profiling, segmentation analysis, survey design and analysis. You will regularly work in R or SAS and use data querying languages like SQL and Hive.

Digital Media Analytics: You will manage the daily core insights of our digital marketing programs by providing campaign analytics that promote further insights and optimization such as data management, budgeting, bidding, pattern/trend exploration and explanation, ad copy/creative testing and analysis, landing page analysis, and forecasting. You will interface with clients and internal teams to communicate objectives and partner with them to deliver holistic strategies. You may utilize analytical modeling in R or Python and perform data visualization in Tableau, PowerBI, or DataStudio.

Other responsibilities include:

  • Play a supporting role to a Senior Analysts and Managers by customizing optimization models
  • Anticipate project risk and constraints and proactively work on solutions to address the risk/constraints
  • Under guidance, responsible to understand client business problems, solution approach, and execute basic analysis and research projects, package and assist in presenting insights to stake holders
  • Engage with our clients to understand marketing goals to alter program execution

Keywords: Dentsu Aegis Network, Charlottesville , Careers in Customer and Digital Media Analytics, Other , Charlottesville, Virginia

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