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Careers in Paid Search, SEO and Programmatic Media

Company: Dentsu Aegis Network
Location: Charlottesville
Posted on: June 6, 2021

Job Description:

Job Description

These opportunities are ideal for recent graduates, career changers, or anyone looking to start their career in analytics, digital media, or marketing. Positions start in July through September according to business need. Employees from diverse or underrepresented backgrounds are encouraged to apply.

The Merkle Media team focuses on the planning and optimization of media across multiple channels such as search engines, social media, and content marketing. Within this team, you will be essential in the daily tactical management of a client account, assisting with the development, execution, and optimization of their media plans. Types of opportunities within Media include:

Paid Search: Perform keyword research, write ad copy, optimize and manipulate product feeds, develop search traffic estimates, and segment keywords into campaign structures and align them based on business goals.

SEO: Perform keyword research and create optimized page titles, meta descriptions, and content.

Programmatic Media: Build trafficking sheets to generate through 3rd party ad server tools such as Campaign Manager and implement ad tags and creative in DSPs and with vendors.

Other responsibilities include:

  • Manage delivery reporting across campaigns and provide optimization suggestions to enhance campaign performance
  • Perform frequent data manipulation and interpretation exercises within Excel (maintain complex spreadsheets)
  • Gather information to be used in developing media plans, such as demographic profiles, media usage habits, and media costs
  • Daily engagement, collaboration, and partnering within our teams and external clients
  • Promote client services and relationships with accurate performance communication
  • Opportunity to build communication and presentation skills with client engagement

Keywords: Dentsu Aegis Network, Charlottesville , Careers in Paid Search, SEO and Programmatic Media, Other , Charlottesville, Virginia

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