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Senior Product Researcher (Mixed-Methods)

Company: WillowTree Apps
Location: Charlottesville
Posted on: June 6, 2021

Job Description:

User research informs our features and design, improves our understanding of our users, and validates our product decisions. At WillowTree, Senior Product Researchers collaborate to understand business requirements, identify trends through research that help stakeholders make sound product-defining decisions, and ensure an excellent user experience."/>

User Insights + Creative Strategy

Senior Product Researcher (Mixed-Methods)

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Who We Are

WillowTree is an award-winning digital product agency driven by innovation and grounded in strategy and user-centered design. We create long-term partnerships with the world's leading brands to design and build digital flagship products crucial to their core business. WillowTree is continuing to grow and thrive as the largest independent agency in the US. Some of our clients include HBO, National Geographic, Anheuser-Busch, and PepsiCo.

The Opportunity

Come join a collaborative product and research team with ample opportunities to shape digital products across a variety of industries. You'll make a direct impact on the success of our teams, clients, and company through your research and mentorship. You'll design and lead research spanning every step of the product life cycle, from kick-off and understanding business and consumer needs before we build products, to assuring the products we build provide a useful and seamless experience, to measuring the impact of our products once shipped.

We understand our responsibility to create a diverse, equitable, and inclusive place within the tech industry, while pushing to make our industry more representative. Because of this responsibility, we need candidates who value diversity and inclusion through their work, team collaboration, or mentorship. So in your cover letter, we encourage you to reflect on diversity, equity, and inclusion.

  • In response to the pandemic, our team members have the option to work remotely. Once it is safe to return, this role will be based in our Charlottesville, VA office. Non-local candidates are encouraged to apply as we provide relocation assistance.


  • Design and execute end-to-end research using a variety of qualitative and quantitative research methods to influence business and product decisions
  • Collaborate with a cross-functional team of software engineers, strategists, analytics, design, and more to build digital products that meet the needs of our clients and their customers considering rigor and timeline and scope.
  • Build trust and credibility with clients through empathy and open communication
  • Partner with clients to set research and business goals and resolve any conflicts to ensure the users' best interest
  • Identify important research questions and implement user-centered research methods that translate to digital features and design
  • Draw from a breadth of tools and approaches to investigate UX questions such as user interviews, surveys, ethnographic research, and usability tests
  • Balance quantitative and qualitative research methods to drive product direction and implementation
  • Compile and present findings to stakeholders in a clear, actionable, and compelling way
  • Advocate for research best practices with our clients and across the company
  • Mentor and coach early career researchers on the team


  • Experience leading quantitative, qualitative, and user-centered research methods (e.g. survey design and analysis, ethnographic research, interviews, usability tests, experimental design, competitive landscapes, secondary research, etc.)
  • Experience conducting research in support of digital product development or innovation
  • Can select appropriate research methods considering timelines and constraints
  • Can build strong client partnerships and work with cross-functional stakeholders to design research engagements to guide business and product decisions
  • Can effectively recognize patterns, disentangle confounding variables, and synthesize complex information and findings into actionable and compelling insights and presentations for technical and non-technical clients and team members
  • Ability to apply basic statistical concepts and tests (t-tests, ANOVA, confidence intervals, sampling, generalizability, etc) to analysis
  • Strong background in qualitative research including moderating skills, questionnaire design, discourse analysis, contextual inquiry, and interpretive coding and analysis.
  • Ability and desire to mentor, coach, and train team members

Bonus Points

  • Formal experience leading and managing teams or individuals with a focus on mentorship and professional development
  • Advanced statistical and modeling skills such as cluster analysis, regression, maxdiff, and conjoint analysis
  • Experience conducting research at a digital product agency
  • You've shipped products with features based on your research

Even if you don't have expertise in all of the qualifications listed, we value new perspectives and backgrounds and encourage you to apply. We're committed to building a diverse company that reflects the diversity of our users. We're committed to growth-mindset.

Why WillowTree?

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That's why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You'll work hard here; however, we'll balance that with a culture that supports your growth and cares about your well-being. We're committed to creating an environment of inclusion - a place where every Tree can thrive.

We want you to reach your fullest potential and part of your professional development at WillowTree will include dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits.

WillowTree celebrates our differences and provides equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal,

Keywords: WillowTree Apps, Charlottesville , Senior Product Researcher (Mixed-Methods), Other , Charlottesville, Virginia

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