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Digital Marketing Account Lead

Company: 3Q Digital Marketing
Location: Charlottesville
Posted on: June 8, 2021

Job Description:

3Q Digital is leading the disruption of the growth marketing industry by turning our clients into market leaders and household names across the B2C, B2B, ecommerce, and FinTech verticals. We're independent and values-driven, and the way we work reflects our Silicon Valley roots: we're relentless, curious, and accept no limits in driving growth for our clients and each other.

We offer full marketing services including SEM, SEO, social advertising, display, mobile, analytics, CRO, creative, and business strategy. We build and execute strategies to enable clients and our own internal teams to capitalize on opportunities, break through barriers to growth, and lead our respective fields.

We are committed to building and sustaining an environment where everyone feels psychologically safe and valued. We seek frequent, open feedback from our team and we offer company-wide training and regular, open discussions on diversity, equity, inclusion and other social issues.

About You

Our Account Leads are the ultimate owners of client performance. They assist our Account Managers by identifying and fixing performance concerns and responding to deeper ad hoc analyses.

Our Account Leads are the face of 3Q Digital to our clients, brand-name companies who demand - and recognize - excellence. As an Account Lead, you will be responsible for the following key areas: 1) owning client QBRs across all channels 2) paid search and cross-channel project management 3) team mentorship and management.

You will need to have more than SEM experience; you will need to have the drive to work independently and the communication skills to work as part of a thriving team.

You'll be responsible for:

  • Ownership of cross-channel project management
  • Facilitating client calls discussing cross-channel performance
  • Setting client expectations around performance, deliverables, and timelines
  • Mentoring and managing team members

You'll need to have:

  • A minimum of 4 years' paid search experience (spanning all core AdWords products) and a minimum 2 years of experience in a client-facing digital marketing role
  • A deep understanding of SEM and be skilled at effectively communicating paid search goals, targets, and tactics to clients and can get into the weeds when necessary on all things paid search; furthermore, you'll need to have the ability to hold your own talking SEO, display, and social media marketing strategies with marketing managers and C-Level executives alike
  • Proven prior work experience delivering quantifiable improvements in ROI and CPA across all channels
  • Excellent organizational and communication skills: you'll need to be able to oversee several projects and effectively communicate and teach optimization tasks to multiple team members at once, all while looking for opportunities to streamline account work through automation and developing a QA plan for each client
  • A love for learning your clients' businesses from the inside out and take personal pride in growing their top and bottom lines

Additional things that will impress us:

  • You are comfortable working with 3rd party tracking platforms (e.g., Marin, Kenshoo, DoubleClick Search)
  • The ability to quickly determine a need (and argue) for additional marketing channels (e.g., SEO, display, mobile, YouTube) in a given campaign
  • Proven prior work experience managing direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles

About Us

3Q's unique culture is developed and nurtured by our fantastic people and our core values:

Be Inclusive. We value everyone's ideas and opinions and commit to building a psychologically safe environment to foster them. Our hiring, communications, and promotions practices reflect our belief that diverse perspectives and equitable and inclusive practices continue to push us and our clients to find new ways to lead.

Act for the Greater Good. We lead with empathy and teamwork. During good times and bad, we are committed to supporting each other, our clients, and our communities.

Own It. We are accountable: to ourselves, to our teams, to our clients. We are proactive, we communicate clearly, and we follow through.

Accept No Limits. We are intellectually curious and resourceful. We constantly challenge the status quo to find or develop innovations that drive breakthrough opportunities for our teams and our clients.

We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. We promote work/life balance and encourage constant learning by offering unparalleled training, mentorship, and development for career progression. And perhaps the best, most fundamental part of our culture: authenticity.

  • AdAge Best Places to Work 2020 and 2021
  • One of Inc.'s Best Places to Work in 2019
  • Winner of the 2019 US Search Diversity, Inclusion and Equality Award
  • Competitive compensation
  • Full benefits including health, dental, vision, a 401K plan and company match, and paid parental leave
  • Flexible PTO
  • Flexible work-from-home policy
  • Volunteer opportunities, team retreats, and lunch seminars

3Q Digital is proud to be an equal opportunity employer, committed to evaluating all qualified candidates regardless of gender, gender identity, race, national origin, religion, sexual orientation, genetics, disability, age, or veteran status. Furthermore, we believe optimal results come from operating a meritocracy built upon diversity of thought and background and absolutely devoid of discrimination and hate speech. We do everything in our power, including strict adherence to an anti-harassment policy, to make 3Q an inclusive, psychologically safe organization whose employees feel comfortable respectfully sharing their thoughts with each other and our leadership. Our training and mentorship programs help make sure all employees have an equal opportunity to grow and excel.

No agencies please, principals only

Keywords: 3Q Digital Marketing, Charlottesville , Digital Marketing Account Lead, Other , Charlottesville, Virginia

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