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Director of Sales

Company: Holiday Inn Charlottesville VA
Location: Charlottesville
Posted on: January 9, 2022

Job Description:

General
The Holiday Inn--Charlottesville VA is seeking a hotel Director of Sales.
Job Overview
Meets and exceeds revenue goals by developing new accounts and growing current hotel accounts in a profitable and win-win selling approach.
Responsibilities


  • Responsible for total hotel revenue production including room revenue, catering, and restaurant outlets
  • Achieves a minimum of 90% of productivity goals and 100% of activity goals, as established by management.
  • Leads direct reports in a manner that achieves the properties sales goals and holds them accountable to their essential duties and responsibilities while creating a positive team culture.
  • Responsible for weekly reporting to ownership and monthly reporting to--Shamin Hotels including pace, productivity, and action plans.
  • Must have own reliable transportation and posses a valid state driver's license to make sales calls.
  • Key Account Management: Maximizes current hotel key accounts by identifying and capturing those that offer revenue growth.
  • New Account Development: Works with sales team to Capture competitor's accounts through networking, research, and reader board surveys to target and solicit those most probable to generate new business.
  • Plans and implements an on-going Targeted Account Development "hit list" in order to create new revenue and acquire valuable hotel contacts, and contracts.
  • Plan and implement eCommerce and internet marketing strategies including social media, promotions, marketing action plans, activations, and programming.
  • Promote the story of the brand and the hotel in the market, with the goal of increasing overall profitability of the property.
  • Adjust the sales plan according to changes in business and marketing trends, aggressively pursue the market mix and type of group and transient business that will best achieve the success of the hotel and support the selling philosophy, meet or exceed the budgeted goals in sales, profit and occupancy for the total hotel operation.
  • Maintain a current working knowledge of the competition, demonstrate a working knowledge of all hotel operation, and maintain an awareness and application of current state of the art sales techniques and practices.
  • Continually targets and prospects for new business through telemarketing, individual creativity and innovation.
  • Yield Management: Utilizes yield management techniques by profitably negotiating room rates and function space commitments in order to enhance the hotel's financial performance.
  • Account Service and Management: Maintains well-documented, accurate, organized and up-to-date file management system in order to service client and employer in the most expedient, organized and knowledgeable manner.
  • Develops strong customer relations through frequent communication and the use of professional, courteous and ethical interpersonal interaction.
  • Lead team to Develop customer profiles and maintain an effective trace system, including trace dates and references, to best meet client needs, resulting in superior account service and increased revenues.
  • Promptly follows-up on all customer needs and inquiries in an efficient and expedient manner.
  • Product Knowledge: Conducts research, surveys, personal investigation and studies market place and territory in order to effectively capitalize on the hotel's strengths and competitor's weaknesses and capabilities.
  • Time Management: Focuses on revenue-producing activity .
  • Expense Management: Responsible for budgeted and managing Sales & Marketing expense budget.
  • Represents themselves, the hotel and Shamin Hotels--with the highest level of integrity, professionalism, a service-focused approach, and a caring, sincere attitude at all times.
  • Exhibits a positive and involved team attitude to all hotel departments and maintains open communications with all co-workers for the best overall performance of the hotel.
  • Display a neat, clean and business-like appearance at all times.

    Benefits:

    • 401(k)
    • Dental insurance
    • Employee discount
    • Health insurance
    • Paid time off
    • Professional development assistance
    • Referral program
      JB.0.00.LN

Keywords: Holiday Inn Charlottesville VA, Charlottesville , Director of Sales, Sales , Charlottesville, Virginia

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