Director of Sales
Company: Holiday Inn Charlottesville VA
Posted on: January 9, 2022
The Holiday Inn--Charlottesville VA is seeking a hotel Director of
Meets and exceeds revenue goals by developing new accounts and
growing current hotel accounts in a profitable and win-win selling
- Responsible for total hotel revenue production including room
revenue, catering, and restaurant outlets
- Achieves a minimum of 90% of productivity goals and 100% of
activity goals, as established by management.
- Leads direct reports in a manner that achieves the properties
sales goals and holds them accountable to their essential duties
and responsibilities while creating a positive team
- Responsible for weekly reporting to ownership and monthly
reporting to--Shamin Hotels including pace, productivity, and
- Must have own reliable transportation and posses a valid state
driver's license to make sales calls.
- Key Account Management: Maximizes current hotel key accounts by
identifying and capturing those that offer revenue growth.
- New Account Development: Works with sales team to Capture
competitor's accounts through networking, research, and reader
board surveys to target and solicit those most probable to generate
- Plans and implements an on-going Targeted Account Development
"hit list" in order to create new revenue and acquire valuable
hotel contacts, and contracts.
- Plan and implement eCommerce and internet marketing strategies
including social media, promotions, marketing action plans,
activations, and programming.
- Promote the story of the brand and the hotel in the market,
with the goal of increasing overall profitability of the
- Adjust the sales plan according to changes in business and
marketing trends, aggressively pursue the market mix and type of
group and transient business that will best achieve the success of
the hotel and support the selling philosophy, meet or exceed the
budgeted goals in sales, profit and occupancy for the total hotel
- Maintain a current working knowledge of the competition,
demonstrate a working knowledge of all hotel operation, and
maintain an awareness and application of current state of the art
sales techniques and practices.
- Continually targets and prospects for new business through
telemarketing, individual creativity and innovation.
- Yield Management: Utilizes yield management techniques by
profitably negotiating room rates and function space commitments in
order to enhance the hotel's financial performance.
- Account Service and Management: Maintains well-documented,
accurate, organized and up-to-date file management system in order
to service client and employer in the most expedient, organized and
- Develops strong customer relations through frequent
communication and the use of professional, courteous and ethical
- Lead team to Develop customer profiles and maintain an
effective trace system, including trace dates and references, to
best meet client needs, resulting in superior account service and
- Promptly follows-up on all customer needs and inquiries in an
efficient and expedient manner.
- Product Knowledge: Conducts research, surveys, personal
investigation and studies market place and territory in order to
effectively capitalize on the hotel's strengths and competitor's
weaknesses and capabilities.
- Time Management: Focuses on revenue-producing activity
- Expense Management: Responsible for budgeted and managing Sales
& Marketing expense budget.
- Represents themselves, the hotel and Shamin Hotels--with the
highest level of integrity, professionalism, a service-focused
approach, and a caring, sincere attitude at all times.
- Exhibits a positive and involved team attitude to all hotel
departments and maintains open communications with all co-workers
for the best overall performance of the hotel.
- Display a neat, clean and business-like appearance at all
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Professional development assistance
- Referral program
Keywords: Holiday Inn Charlottesville VA, Charlottesville , Director of Sales, Sales , Charlottesville, Virginia
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